Before selecting a crisis management or media training firm, here are some concerns you ought to think about:
How long has the firm been in business? How much training and crisis consulting have they actually done?
Is crisis management and media training their business, or a sideline?
What kind of experience does the firm have? Have they handled the types of issues you're concerned with?
Who are their clients? What do their clients say about them?
Do clients keep coming back? How old is their client list?
Do they personalize training for individual clients, or does one size fit all?
Who are the instructors? What qualifications do they have? What is their experience?
What are their geographic limitations? Will they come to you?
How much do they charge?
Do their charges include travel time?
Are there any additional charges for equipment or camera operator?
Do they share the students' evaluations of the workshop with you?
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