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Real People, Real Crises:
An Inside Look at Corporate Crisis Communications
By Steve Wilson
Real People, Real Crises takes readers behind the scenes to show how real men and women deal with the array of potential crises that impact organizations and corporations every day. Through a series of factual events ranging from product tampering to violence in the workplace, Steve Wilson weaves together a thought-provoking documentary that goes beyond the front-page headlines and crisis management textbooks.
It's a no-nonsense, commonsense approach to the subject of crisis management communications written by someone with first-hand experience.
Reviews:
"Steve Wilson, a former USA Today reporter, has written a logical step-by-step guide to creating crisis PR plans, repairing and maintaining reputations, and building a community relationship to rely on in bad times."
PRWeek
"...an informed and informative documentary that reveals how people handle major corporate problems every day, from violence in the workplace to product tampering. Real People, Real Crises is very highly recommended reading..."
Midwest Book Review
"Real People, Real Crises could not be published in a more timely fashion, given the implosion of Arthur Anderson, and the bankruptcies of Enron and other companies, often looted by their top executives. However, almost any company these days can face a crisis of one sort or another, a false claim about a product or service, lawsuits of every description. How does one deal with this? The answer can be found in Wilson’s excellent guide that answers questions on how to develop a corporate crisis communication plan, what to do when you recognize a real or potential crisis, and how to deal with the media, among many other key issues involved."
Bookviews
"For Steve Wilson, a former Gannett News Service reporter and author of Real People Real Crises: An Inside Look at Corporate Crisis Communications, most executives think they can wing it when it comes to interviews with reporters, even though the interview may have extremely high stakes or offer great opportunity for the company. "How many business executives go into media interviews unprepared?" he asks in the book. 'The answer is scary.'"
Cincinnati Enquirer
"If you expect to get involved in crisis management – and especially if you don't! – REAL PEOPLE, REAL CRISES should be on your bookshelf."
Bill Leonard, APR
Past President
Silicon Valley Chapter of Public Relations Society of America
"...a highly readable recap of communications crises seen from both sides of the reporter's note pad. It's a good read for newcomers looking for direction and old pros who understand that the worst will always happen somewhere."
Patricia Bryant
Director, Member Communications
Nuclear Energy Institute
Washington, D.C.
"Steve Wilson's Real People, Real Crises offers insights into the intense, chaotic world of crisis communications by sharing not only actual crisis events, but the thinking that needs to occur before, during and after an event. This is an excellent media training primer that provides practical direction to both novice and experienced communicators. Readers will not have to experience a crisis to gain crisis communications experience."
David A. Harpole
Manager, Public Affairs
Lyondell Chemical Company
Houston, Texas
"Steve Wilson has written a text that is very much like the author himself: conversational and no nonsense, rich with stories and practical advice. Executives who keep thinking 'it can't happen to me' should read this book cover to cover. They will come away convinced that, yes it can happen but they will be much better prepared when that day arrives."
Stephen M. Shivinsky
Vice President, Corporate Communications
and Public Relations
Trinity Health
Novi, Michigan